Privacy & Disclaimer

Disclaimer

Disclaimer: this test is an educational and entertainment tool. It is not a psychological, medical or clinical diagnosis and does not replace a professional assessment. Do not use it for hiring, legal or health decisions. Big Five items come from the International Personality Item Pool (public domain); the remaining questions are our own and have not been validated. Scores are not percentiles. The “64 types” and their A/O and H/C variants have no published scientific support. MBTI® and Myers-Briggs® are registered trademarks of The Myers & Briggs Foundation. Persona64 is not affiliated with or endorsed by it. HEXACO is a model by K. Lee and M. C. Ashton. If you're going through a difficult time emotionally, please seek professional support.

Privacy notice

Last updated: October 30, 2026.

This privacy notice is issued under the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), published in the Official Gazette of the Federation on March 20, 2025, and any applicable regulations.

1. Identity and address of the controller

BMD Marketing Digital (hereinafter, “the Controller”), with address at Av. Libertad 1723, Col. Americana, C.P. 44160, Guadalajara, Jalisco, Mexico, is responsible for the processing of the personal data collected on the website persona64test.com (hereinafter, “the Site”).

Privacy contact: privacy@persona64test.com.

[REVISAR ABOGADA] Confirm that this address matches the tax domicile.

2. Personal data we collect

We collect only the data necessary for the purposes described below:

Contact data: your email address or WhatsApp number, when you choose to receive your report or contact us.
Test data: your answers, scores, 4-letter type and variant.
Technical data: IP address, browser type and version, language, date and time of access, and server logs.
Cookies and local storage: we use localStorage to save your test progress and Google AdSense cookies when the Site displays ads.

We do not collect sensitive personal data within the meaning of Article 2, Section VI, of the LFPDPPP (racial or ethnic origin, health status, genetic information, religious or philosophical beliefs, political opinions or sexual preference), and we do not collect bank card data. Payments are processed by Stripe; we do not store or see your full card number.

[REVISAR ABOGADA] Confirm that test answers are not considered sensitive data because they may infer emotional or health status. If they are, the notice must include express consent.

3. Purposes of the processing

Primary purposes (necessary for the service)

To deliver your test result and, where applicable, the detailed report by email or WhatsApp.
To process and confirm payment for the Complete report and issue the corresponding receipt.
To handle support requests, clarifications, complaints and requests to exercise your ARCO rights.
To prevent fraud, abuse and unauthorized use of the Site.

These purposes are necessary to provide the service. If you do not provide the data, we cannot deliver your report or process your payment.

Secondary purposes (not necessary)

To send you content related to personality, self-knowledge, productivity or our services.
To send you promotional communications or satisfaction surveys.

You may object to these purposes at any time by writing to privacy@persona64test.com with the subject “I do not wish to receive content.” Your objection does not affect delivery of the report or payment. You may also ask to be added to our exclusion list to limit the use or disclosure of your data.

We do not use your data for automated decisions that produce legal effects on you.

[REVISAR ABOGADA] Confirm the consent mechanism for secondary purposes (a separate, unchecked box) and whether acceptance of the notice is sufficient consent.

4. Transfers and processors

To operate the Site we rely on providers that process data on behalf of the Controller (processors) and, in some cases, receive data as independent controllers:

Stripe, Inc. (payment processing). It receives the data needed to charge; we do not store card data.
Email service provider: [to be defined in step 3].
WhatsApp messaging provider: [to be defined in step 3].
Google LLC / Google AdSense (advertising and advertising cookies).
Contabo GmbH (Germany): hosting, security and server logs.

These providers may process data outside Mexico, including in the United States. We do not sell your personal data.

[REVISAR ABOGADA] It remains to be determined whether data processing agreements will be signed (Article 20 of the LFPDPPP) and the legal basis or consent for international transfers. The exact names and addresses of the email and WhatsApp providers are also missing (to be defined in step 3).

5. ARCO rights and withdrawal of consent

You may exercise your rights of Access, Rectification, Cancellation and Objection (ARCO) at any time, and withdraw your consent, by sending an email to privacy@persona64test.com.

To process your request, please include:

Your full name and a way to contact you.
The email address or WhatsApp number you used on the Site.
A clear description of the right you wish to exercise and, if applicable, the data you want rectified.
A copy of an official identity document or, if you are acting for another person, the document proving your authority. We will use these documents only to verify your identity.
Any information that helps us locate your data (approximate test date, level and resulting type).

We will respond within a maximum of 20 business days from receipt of your request. If the request is granted, we will implement it within the following 15 business days. Both periods may be extended once for an equal period when the circumstances justify it. Exercising these rights is free of charge.

To withdraw your consent, send the email with the subject “Withdrawal of consent.” Withdrawal is not retroactive and may prevent us from continuing to provide the service.

[REVISAR ABOGADA] Confirm the deadlines and internal procedure. The law provides 20 business days to decide and 15 to implement (Articles 31 and 34 of the LFPDPPP).

6. Cookies and local storage

The Site uses:

Browser local storage (localStorage): stores your answers and test progress under the keys p64_es and p64_en so you can continue where you left off. It is not a cookie and is not sent to the server.
Google AdSense cookies: when the Site displays ads, Google and its partners may use cookies to show advertising based on your visits to this and other websites.

You can clear local storage in your browser settings; if you do, you will lose your test progress. You can block or delete advertising cookies in your browser settings, at adssettings.google.com or at aboutads.info/choices. If you block cookies, the Site will still work, but ads may be less relevant.

[REVISAR ABOGADA] If AdSense is enabled for visitors in the European Union, a consent banner (CMP) and a separate cookie policy are required.

7. Data retention

We will keep your data for as long as necessary for the purposes described above and for any applicable legal periods. After that, we will delete or anonymize it securely.

[REVISAR ABOGADA] Define specific retention periods (for example, 12 months for unconverted leads and 5 years for tax receipts).

8. Changes to this privacy notice

We may change this notice to reflect changes in the service, the law or our practices. We will publish the current version on this same page and state the last updated date. If a change affects purposes that require your consent, we will ask for it again before applying the new processing.

[REVISAR ABOGADA] Confirm whether material changes must be notified by email to those who have provided their data and how far in advance.

9. Minors

The Site and the test are not directed to persons under 18 years of age. We do not knowingly collect data from minors. If you are a parent or guardian and discover that a minor provided us with data, write to privacy@persona64test.com so we can delete it.

10. Authority and applicable law

This notice is governed by the LFPDPPP. If you believe we did not properly handle your request, you may contact the Secretaría Anticorrupción y Buen Gobierno, the authority competent for personal data protection in the private sector.